In late autumn, the world's largest and most historic international agricultural machinery trade fair—AGRITECHNICA Hannover—was held from November 9th to 15th, 2025. A gathering of industry leaders and a vibrant event, AGRITECHNICA showcased the latest products and innovative technologies.

As the world's largest agricultural trade fair, AGRITECHNICA Hannover is a gathering place for decision-makers, a leading business market, a globally anticipated platform for showcasing innovative agricultural technologies, and a professional forum addressing future agricultural production challenges.

A Shining Debut: KUS Shines Like a Jewel

KUS meticulously prepared for its exhibition, traveling across oceans to create a diversified product display matrix. With its full range of green and intelligent products, KUS made a dazzling debut on the opening day, joining the annual feast of the agricultural machinery industry.

This marks KUS's first appearance at AGRITECHNICA Hannover, signifying not only the official implementation of our strategic layout in the European agricultural machinery sector but also a significant milestone—a crucial opportunity for in-depth exchange with global industry elites through innovative technologies.

KUS showcased not only core products focused on traditional agricultural machinery power, such as urea quality sensors, fuel sensors, housings, urea heating pipes, and urea filling pipes, but also an innovative product series meeting the needs of agricultural machinery's new energy transformation. This series covers new energy products including PTC heaters, water-cooled units, cold plates, high-voltage wiring harnesses/connectors, thermal management integrated modules, battery packs, and piping, providing solutions for different scenarios and needs.

Green Upgrade: From Technological Breakthrough to Mass Production

Through continuous exploration and research and development of new energy technologies, KUS has broken through several key technologies, developing a series of products and system solutions. Leveraging its excellent manufacturing capabilities and process technology, KUS has achieved mass production of new energy products.

KUS has deeply explored and applied new technologies in the agricultural machinery field, committed to empowering the development of green and intelligent agricultural machinery with innovative technologies. Its new energy products are also widely used in commercial vehicles, passenger vehicles, construction machinery, and boats.

To meet the market demands of global customers, KUS has built an integrated global business structure encompassing R&D, production, supply, and sales, based on technological innovation, product quality, and customer service. It has production bases or subsidiaries in China, the United States, Mexico, the Netherlands, and India, enabling localized service for customers in major global regions.

A Grand Success: Fruitful Results

At this international agricultural machinery expo, KUS attracted numerous visitors with its innovative products and high-quality services. The booth was constantly bustling with activity, reaching its peak popularity and yielding fruitful results.

Win-Win Cooperation: Ushering in a New Era of Agricultural Machinery

KUS will adhere to its strategic positioning of global market penetration, technological specialization, and product diversification, continuously innovating and upgrading product technology, constantly optimizing its global market layout and supply chain synergy, and working hand in hand with its customers to create a new landscape of high-quality, sustainable global agricultural machinery development.